CRM B2C Assistant - INTERNSHIP H/F

Le poste

La mission :

Quand il crée les premiers produits BIODERMA et Institut Esthederm en 1977, Jean-Noël Thorel, pharmacien et biologiste, ouvre la voie à la cosmétique active en intégrant pour la première fois la biologie à la cosmétique, avec pour objectif de changer de paradigme.

Présente aujourd'hui dans plus de 100 pays, avec 3100 employés, NAOS a choisi un seul site de conception et de fabrication, NAOS Les Laboratoires, à Aix-en-Provence (France) afin de maîtriser la qualité et la conception unique de ses produits.

NAOS et ses trois marques - BIODERMA, Institut Esthederm et Etat Pur - revendiquent une approche commune unique : l'écobiologie. Combinaison de la biologie et de l'écologie de la peau, l'écobiologie considère la peau comme un écosystème en interaction constante avec son environnement.

Inspirée par la vie et animée par le coeur, NAOS est une fondation actionnaire dont l'objectif est de contribuer à la réalisation du potentiel humain.

Are you willing to be a part of an ambitious company project ?
NAOS, major international stakeholder of Skincare, is looking for an intern in B2C CRM and Direct to consumer D2C assistant from [START DATE].

Inside the Global Digital experience team, you will assist the CRM global manager in the global implementation of Naos CRM program and CRM activation plan. And you will assist the D2C global manager in the implementation of global business fondation and business performance monitoring.

In this context, your main missions are the following:


CRM Program Implementation Support:
- Work alongside the Global CRM Manager to assist local markets in implementing the new Naos CRM program.
- Provide training and guidance to local teams on CRM best practices and processes.
- Ensure consistent adoption of CRM tools and practices across regions.
Email Campaigns and Marketing Automation:
-Provide guidance in the design and implement global campaigns in Salesforce.
-Set up automation workflows to enhance the customer journey and engagement across different touchpoints.
-Monitor email performance metrics (open rates, click-through rates, conversion rates) and build recommendations based on data to improve performances.
Benchmarking and Best Practices:
- Conduct competitive benchmarking studies to identify CRM and email marketing best practices across industries.
- Research and provide insights into trends and innovations within CRM innovations and competitor strategies.
- Share key findings with the global and local teams to enhance our CRM approach.
Data Analysis and KPI Improvement:
- Analyze data from existing reports (e.g., customer segmentation, campaign performance, churn rates) to provide actionable insights.
- Collaborate with local teams to implement improvements in their CRM campaigns.
Community Engagement and CRM Knowledge Sharing:
-Support the animation and engagement of the global CRM community through regular webinars, monthly meetings, and training sessions.

Our typical recruitment process:
It might slightly change.
1. CV screening. Given the large amount of application, this process can sometimes be as long at 4 weeks.
2. First 15-minutes contact to narrow down your wishes : via phone or via EasyRecrue video interview.
3. Interview with different stakeholders.
4. Optionnally, it could be asked that you realize a case study.

Le profil :

You are autonomous, proactive, organized, with a taste for managing
project globally, passionate about all aspects of the digital transformation of a company


Then apply and join the NAOS journey !

Our job offers are opened to people with disabilities.